Great Platform with some Weaknesses
This is used by our whole department as our ad server. This allows us to track all of our media buys as well as monitor viewability and …
Overview
What is Sizmek Ad Suite?
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management…
Recent Reviews
Popular Features
- Display advertising (9)8.080%
- Ad campaign creation (9)8.080%
- Ad deployment (9)7.070%
- Ad dashboards (9)6.060%
Pricing
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What is Sizmek Ad Suite?
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools,…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Sizmek Ad Suite?
Sizmek Ad Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.
Reviewers rate Ad attribution reporting highest, with a score of 9.
The most common users of Sizmek Ad Suite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(27)Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
May 02, 2018
Sizmek Gets the Job done, just a little slower
As a creative, I use Sizmek to upload all assets that the publishers use. After the creative process is done, we upload HTML5 ready and Rich Media Enabled Ads that are then tagged and sent to the publishers. In addition, we use Sizmek to track conversions, conversion revenue and basic metrics include clicks, impressions, CTR etc. for our campaigns. Our clients are usually direct response based, so being able to create and add pixels and track results with assurance is very important.
- Uploading multiple ads in bulk
- It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
- The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds
- User Interface is dated and clunky
- Learning Curve is steeper than Google's Doubleclick and requires packaging ads differently
48%
4.8
N/A
N/A
85%
8.5
- Being versed in all the ad platforms allows our creative agency to be open to all opportunities a client or publisher might need creative for.
- Tag auditing client's websites is made much easier with the testing mode pop-up function for conversion tags
When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek.
September 12, 2017
Great guys behind a great platform
Score 8 out of 10
Vetted Review
Verified User
As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in order to monitor the marketing initiatives.
- Customer support
- Flexibility
- Partnerships
- UI
- Google adwords integration dependencies
- Debugging tools
68%
6.8
80%
8.0
80%
8.0
- Savings on adserving costs
- Better customer support offered to the client
- Reduce campaign go live
- Adform and DoubleClick
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
It was used as an ad server by department--I was on the BMW/MINI team that used it. It helps consolidate creative by placement (easy to view creative in the server) and there's good customer service support.
- Sizmek is user-friendly--there are help guides easily available
- Sizmek has great customer service--dedicated account team to support questions
- Export function should export files in a smaller Excel size
- An online walk-through for beginners
84%
8.4
60%
6.0
83.33333333333334%
8.3
- Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
- Sizmek has had a postive impact on employee morale due to ease of use
We selected Sizmek because they are trusted and respected in the industry, and known for customer service.
January 16, 2017
My time with Sizmek
Sizmek is being used by my department as well as the entire organization. As a full service advertising agency, our organization utilizes Sizmek for building digital creative, hosting assets for 3rd party ad serving, facilitating ad tag operations, and having the ability to track and report out on media performance all in one place.
- Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
- Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
- Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
- Simple Creative Hosting - Easy upload and path location details for creative files
- Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
- Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
- Easier bulk creative uploads - Sizmek requires a template to upload multiple files
44%
4.4
90%
9.0
81.66666666666666%
8.2
- Sizmek gave us the ability to track a campaign that under delivered which would otherwise have been billed in full by the vendor and created significant savings
- Sizmek gave us insight into creative performance where we were able to leverage for future campaigns
April 26, 2016
Sizmek is my favorite
I've previously used Sizmek as our ad server, RFP/Proposal process manager, and reporting tool. Sizmek created a seamless transition from one step to the next, is user friendly, and dynamic to allow the user to do whatever they need. I love Sizmek.
- Smart Planning - this is the tool that provides a process for RFPs, Proposals, and Final IO issuance. This tool was great not only to facilitate these processes, but housed all of these documents on a platform that anyone can view at a later date, prevented errors, and cut time in evaluation and implementation
- Reporting - the reporting interface is very user friendly and can pull whatever you need. The export is easily made into a pivot as opposed to being formatted, and made our analytics timeline more client-appeasing
- Support - the Sizmek support team is AMAZING! Very responsive, helpful, and timely.
- Making changes to existing/live placements can be difficult, but I don't think this can be avoided in any ad server
80%
8.0
N/A
N/A
100%
10.0
- Process efficiency
- Reporting capabilities
- Customer service
- dcm, adswerve and dfa
Sizmek is much more user friendly, provides better support, and offers more 'planning' tools beyond trafficking.